Case Study

A marketing department, not a marketing agency

Problem

LJ Workwear is a third-generation family business, producing branded workwear to a vast range of industries. Experts in providing the exact garment to suit their customer’s needs, they also execute flawless decorating processes in-house.

Whilst they have exceptional Technical and Sales staff, they don’t have any dedicated, experienced marketers on board, and to hire a full team to meet their requirements would have been too expensive. Consequently, marketing didn’t receive specific resources: time, long-term planning or financial investment. As a result, activity took place in an ad-hoc way without an integrated strategy, tracking or measuring of tactics.

Original site design
LJ Workwear were blown away by the increase in quality enquiries we've had since using Gumpo.

Solution

New site design

We worked with the company to discuss their business goals and how our services could achieve them. We knew it would not be as cost effective to treat this as a fixed project, so suggested our Account Managed Services instead. This gives a more flexible approach, with access to our full range of studio services at a monthly fee, with no contract.

We built LJ Workwear a whole new website, with new content, structure and ‘quote basket’ system, with the aim of generating leads for their Account Managers to then follow-up on.

We set up fully tracked and measured Pay Per Click campaigns across a selection of platforms to generate traffic to the website, increasing sales leads and conversions.

Outcome

0% Reduction
in bounce
rate

LJ Workwear were able to acquire an entire experienced marketing department, without the cost or additional head-count of taking the services in-house, which would have ultimately affected the cost of their products and therefore market position.

0% Increase
in session
duration

Access to skilled professionals across the marketing mix- designers, web developers, digital marketers, copywriters, strategists and IT specialists- has given LJ Workwear flexibility to switch their marketing focus as necessary, making them agile in meeting their business needs. If a new campaign is needed across the website and advertising channels, it can be designed and implemented across all channels efficiently, with easy communication.

0% Increase
in yearly
traffic

This work led to an increase in web enquiries, and a decrease in Cost Per Acquisition as we reduced the cost per click. It also more than doubled organic traffic within a couple of weeks, as it began ranking for the manufacturer names and some specific work-wear items that were listed on the site.

0% Increase
in organic
traffic
Original site design

"I was blown away by the increase in quality online enquiries we’ve had since using Gumpo. We value our customer engagement, so don’t sell products directly through our website and use it instead to generate leads, which they totally understood.

They’ve offered such a flexible approach- if one week I need a new home page designing, it’s done- another week, new landing pages to link in with a PPC campaign, it’s done.

Gumpo have really taken the time to get to know what we need from our online activity. I don’t deal with sales people, always the people who carry out the work, who know exactly what is possible. We’re a family-run business, with an amazing team, but we just don’t have the time or resources to employ a full-time marketing department, or even an individual (who wouldn’t be able to look after everything we need). This way, we have all these professionals at our disposal, who are delivering measurable results."

Jordan Hewitt

Managing Director - LJ Workwear

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Whether you need a whole studio to create your new website, targeted digital advertising campaign and money-saving business software....or a few experts to get your email marketing and IT network off the ground, we have the in-house experts for you.

Our work is measurable and trackable, so you can see what is working, how it can be improved, and make responsive changes quickly.

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