On average, it takes 5 to 7 impressions for people to remember your brand.

Branding

How do you first judge a business?

Say you’ve never heard of a brand, but you stumble across them somewhere – what informs the opinion you form of them? For most people, the answer is their visual identity.  

BRAND DEFINITION

Every business has a brand. Your brand is what makes you who you are. A brand is how your customers perceive you when they come across your website, products or collateral. That means that it is essential you have the type of branding you need, and that you can be confident in. Branding from Gumpo works with you to determine what you want to say about yourself, and how you want to say it. We determine, together, what message you want to convey through your branding.

Gumpo’s expert studio design team are experienced in a wide range of types of branding. Whether you need a new logo, a range of printed advertising collateral or a range of social media assets, Gumpo can help.

Identity

Your brand is your identity – both visual and in terms of how you are perceived. Your branding has to match with the image that you want to put across. For example, if you are an insurance company, then you want your branding to put across that you are serious and trustworthy.

However, if you run a toy company then you would want to put across the image of being light-hearted and child friendly. Your branding puts this information across whether you are aware of it or not.

Understanding Brands

What makes Gumpo special is our understanding of brands, and how brands work. We have worked with such a wide variety of businesses, that we have gained a deep insight into how branding affects businesses, and what sort of branding might suit. 

As a result, we can help you along the path to determining what your brand is, and then assist you with making that a reality. Equally, if you have a brand but think you could do with a better one, we are experienced in total re-branding exercises. Determining what your brand could say for you is essential to growing as an organisation. 

Internal Branding

Branding doesn’t just affect how you are seen externally. It also builds an image inside of an organisation. Internal branding is about making sure that everyone within your business is aware of and understands what your business stands for, and how they should feel about it.

Internal branding from Gumpo can help you determine what you want your employees to know and feel about your company, as well as how you can get this across to them. Internal branding is not as simple as sending emails outlining this information to your staff. It can be internal printed or designed collateral (such as training and information guides).

It could also be as simple as the way your email signatures are designed, or the way that the company logo is used throughout your premises.

Trust within the marketplace

Work with Gumpo to  identify and build up a brand that makes you trusted in your industry. A brand that people recognise as being trustworthy, knowledgeable experts is invaluable in any industry. 

Gumpo can help you build the brand you want – and let anyone who comes across your company immediately understand what you are about as a brand. 

Our Work

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our latest case study

Mactech needed a new website that transformed how they did business

Mactech is a company that provides portable precision machinery in the petrochemical, refining, power generation and offshore industries – among others. They are an industry leader, and offer unparalleled expertise in their field….

The best way to start marketing your business is to talk to us first.

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