Yearly growth in site traffic is 7.8x higher for content marketing leaders.
Content Writing Macclesfield That Makes A Difference
How does your business show that it knows its stuff?
Content Marketing is the facet of the digital marketing industry that exhibits the art of showing the world your brand and who you are—through writing. Does your website show your target audience that your highly skilled team is an expert in the field—or does it make you look like the rest of the competition, masquerading and vying for success in a similar role?
What is content?
Content marketing is the art of being found by clients who aren’t looking for you. Whatever forms of content you choose to create for your digital marketplace—written, audio, or video—content marketing is about managing that content to draw the right customers into your business. It establishes your brand identity and presents your company expertise to the clients.
Content for Conversion
Getting visitors to your website to make the conversions you need is a matter of persuasion. It’s not just a question of putting as many ‘Get a Quote’ buttons on a page as you can. To achieve great results this process requires convincing, leading the visitor in the direction that you want, and making sure that they head in the direction that you need them to.
This is exactly why the best marketing agencies like Gumpo never underestimate the importance of content writer jobs and only hire the ideal candidate, one proficient in copywriting and creating content for websites within the set time scales. The experienced copywriter understands how to achieve success and meet business goals.
Gumpo’s writers conduct the right research for the project, take notes from previous similar jobs, and then create content that hits the mark.
Bring your work to life
Telling your story needs the right words. A product is more than just a picture and a vague list of descriptors. It is a discussion—an elaboration on what a product is, and an explanation of why it is right for you. The right words breathe life into your products and services.
Support Other Channels
Content marketing does not stand on its own. The content on your website has to align with your other marketing, as well as with your overall strategy. The tone of voice should be consistent across your written media. Content marketing can support and make use of the same work as your PPC, support your social media efforts, and improve your e-commerce listings.
Content for SEO
Search Engine Optimisation needs high-quality content. Google increasingly prioritises the quality and quantity of your web page’s content. With Gumpo’s Content for SEO, you get the highest quality web content—all optimised for SEO purposes. This well-written content could be landing pages, blogs, FAQs, or anything else you need to write for your website.
Analytics
Making sense of the emails you have sent out is essential. After all, you won’t learn anything if you don’t look at the results. Gumpo will take care of these complex company analytics for you. Whether you collect huge quantities of data, but don’t know what to do with it, or don’t collect any and don’t know where to start, Gumpo can set you on the right track. We handle every aspect of your email campaign analytics, from setting up the right metrics to figuring out what all your data actually means.
Case Studies
Case Study
Case Study
"We have worked closely with Gumpo for several years as part of a broad experiment in digital marketing. Where this has resulted in significant changes in process to the business, they have been consistently helpful and approachable in explaining various projects from email marketing through to PPC, with the latter now forming much of our online strategy. In an industry often saturated with ‘quick fixers’ and face-value marketers, Gumpo offer a fuller long-term solution tailored to the client. Regular meetings and catch ups are always productive, and have enabled us to continually strengthen the online elements of our business. There is also a particularly pleasant cup of coffee at in-person meetings…"
Doug Skelton
Digital Marketer
"Gumpo are great, they help us make sense of the mysterious world of digital marketing and all things Google. We'd highly recommend their services."
Michael York,
Marketing Manager
"Charlie and the team at Gumpo have been brilliant to our business. We have seen a notable increase in website traffic (and orders) since they took on our PPC advertising, they regularly update all of our keywords to ensure we stay relevant - and report back on a monthly basis with all of the stats. We have also recommended Gumpo to our sister company and they have also seen a dramatic increase in website orders since their PPC was updated. Can't recommend the team enough - thank you Charlie!"
Lee Scott,
General Manager
“Working with Gumpo has been a breath of fresh air, after working with a number of different agencies it’s great to work with a team that’s so proactive with improvements & suggestions for our PPC marketing & social media marketing."
Charlotte Hockney,
Lead Digital Marketing Manager
Always super speedy friendly service from Sam and the Studio Team at Gumpo - their recent assistance with a project that demanded an incredibly detailed 3D illustration was outstanding.
Mark Simpkin,
MD
"We have been doing business with Gumpo Ltd for 5 plus years now. They have provided us with excellent service, website design and marketing services. Business has been growing steadily and much of that growth can be attributed to Gumpo!!! We highly recommend them."
Victoria Lasnier,
Owner
"Super professional company. They really know their stuff and are really nice to deal with."
Richard Lloyd Jones,
Director
The best way to start marketing your business is to talk to us first.
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