94% of first impressions relate to your site’s web design
A WEB DESIGN AGENCY THAT GIVES YOU A DIGITAL MARKETING ADVANTAGE
What do you want your website to look like?
Imagine your company website. What does it look like? Where does everything go? How does the information you want to get across actually do so? Does your website engage the target audience and effectively present your brand identity? Do you have complete confidence that your website can make the most of the modern marketing materials and content management systems currently used by your competitors? Our digital services can help you turn those questions into visual reality.
A Tried and True Website Design Process
1. Design for function.
Web design is the process of making a new website—one that works. The difference between good and bad web design is how well the form of your website matches its function. Not only do you want a website that looks visually appealing, but is also user-friendly and can be easily navigated. At Gumpo, we provide professional web design services that combine the high-quality visual design of websites with simple, yet brilliant, functionality.
Gumpo’s experienced web design team in Macclesfield ensures that your brand is authentically represented on your website for both current and potential customers, helping it stand out in your sector. That means using an effective web design and content creation team that is capable of conveying the messages you want to send to your visitors, and giving the impression that you want to give.
Our web designers work with you to determine who you are as a brand, understand the concept of your business, plan your future brand development, and how your site can represent this. Then, we present to you a professionally designed website that matches your complete brand identity with easy-to-understand functionality.
2. Responsive Design
People use all sorts of technology to access the internet, with different screen sizes and requirements. A masterful web design service ensures that your website is usable on any device with any screen size; a responsive website design. With Gumpo as your web design agency, you can rest assured that your site will not just benefit from the effective Search Engine Optimisation processes, but we go the extra mile and design aesthetically pleasing websites for each device from the ground up.
Design for desktops, tablets, and mobile devices is built through similar processes but needs to be considered separately. Equally, different sizes of screens can show different amounts of a page at once without looking stretched out or awkwardly arranged. Responsive website design works by changing the content on a site to appropriately fit onto a range of screen sizes, whether it’s an old website being displayed on a mobile or building the whole website from the ground up. This is then implemented by our experienced web developers.
3. Design that converts
Every website should encourage an intended conversion. For example, it has the goal of converting visitors into paying customers; only then will it be useful for successful marketing and brand growth. Be it a website for multi-national organisations or small business websites, you want people to carry out an action on your website that is beneficial to you. Your website design should help lead people towards making the conversions that you want them to.
When considering, for example, ecommerce websites, it’s important to simplify the purchasing process, directing them to products and showcasing the product. Therefore, we build a website pages that lead visitors towards certain actions with a personable approach that is not overbearing, all the while presenting user-friendly websites.
At Gumpo, we are a digital agency specialising in digital and design services. Delivering successful web design with marketing strategies in mind is what we’re best at.
4. Hand in hand with development
At Gumpo, our studio and web development services are entirely integrated to provide the right mix of customisable web design packages, digital marketing and email marketing for your brand. No matter how you want your website to look or whatever you want it to do, we provide innovative solutions to ensure neither side will be neglected. We work as a complete team to ensure that your digital projects and designs complement the functionality, and vice versa.
We Are Your Fully Equipped web Design agency
Here’s what that means….
Design can be difficult to define. It is an umbrella term that covers a full spectrum of professional services. At Gumpo, it means a team of experts who possess a wealth of talents, that enable us to provide any element of design that a modern business needs to establish a leading online presence.
Web Design FAQs
Usually, a client will have a product or a service that they know very well, but they’ll come to us seeking help with how to sell it through a website. Maybe they have an existing website that isn’t doing very well, or they’ve never had a website before – The resulting Web Design process is the same.
We’ll interrogate the client; we want them to really think about what they want their audience to know about their product once they land on their website. Our objective here is to ensure that visitors to the website hear a really loud, really strong sales argument. We’ll deliver that argument through carefully crafted visual and written messaging, while subtly steering that customer towards making a conversion or sale.
Regardless of your size – We can make you look like a leader in your sector – but it’s much more than ‘knocking up a few banners!’
Done properly – Web Design adds perceived value to your product. An elegantly crafted digital experience makes your audience feel more confidence in your product and in your brand. The more confidence a customer has in your product, the more likely they are to buy it.
But that’s not all; Good Web Design affects your online visibility, in particular your ‘Organic Ranking’ aka Search Engine Optimisation. By incorporating search marketing considerations into your website design services, it becomes easier to position your business or product in front of people who need it.
We’re a broadly talented bunch, which allows us to offer a complete portfolio of creative and technical services. Our website design agency skills can be broken down to include the following:
- Brand Identity Design – Developing brand assets, materials, and strategy that work cohesively across all channels.
- Graphic Design & Illustration – Creating digital graphics and other visual elements that are utilised within website design.
- Printed Media Design – Design print-ready materials (biz cards, signage, brochures, etc.) used in outbound marketing campaigns.
- Front-End Website Development – Converting website design files into clean, seamless website experiences.
- Back-End Website Development – Creating the behind-the-scenes functionality that allows your website to do clever things.
- 3D Illustration – Creating photorealistic product images where traditional photography is not suitable.
- Videography – Creating footage to be used for marketing materials that accurately depicts the features and benefits of a product or service.
- Studio / Location Photography – Creating high-quality images or supporting imagery used to depict a message of value around a product or service.
- User Interface Design (UI Design) – The process of creating captivating and intuitive user interfaces that transmit a website’s purpose or value.
- User Experience Design (UX Design) – The process of studying customer journeys and behaviour to maximise conversion rates and minimise abandonment due to bad design.
- Email / Mailshot Design & Development – The design and development of outbound email marketing messages that work well across all email software platforms.
- Social Media Design – The creation of compelling and attractive storytelling assets used to reach your demographics via social media advertising.
- Motion Graphics Design – Combining visual elements, animation, and audio to create polished visual media assets for use in all sorts of places.
The cost of Web Design can vary based on factors such as the complexity of the project, the number of pages, desired features, and level of customisation. At Gumpo, we offer tailored Web Design solutions to meet your specific needs and budget. We provide transparent pricing based on a comprehensive understanding of your requirements and objectives.
Typically, the websites we build fall into the £5-£15K range, which might sound like a lot when you can get ‘websites’ for very little money, or even ‘free.’ Inexpensive website design often stems from companies that rely on templated products, merely swapping colours and logos. This approach skips a crucial aspect of web design—the genuine design process. By forgoing this step, you may obtain a cheaper final product, but it lacks essential strategic considerations, such as compatibility with search marketing, optimal landing page experience, compelling sales messaging, and clearly defined sales/lead funnels.
Our High-quality web design includes various deliverables that are part of a more thorough overall process. Our pricing is higher because we dedicate more effort, precision, and time to create elements like engaging visual and written content, immersive landing page experiences, and well-structured conversion funnels. The end result of our website design process is a more powerful website that attracts and converts visitors in higher volume.
Collaborating with Gumpo grants you access to an extensive range of exceptionally skilled individuals who are deeply invested in your success. Our diverse team allows designers to work directly with marketers, developers to collaborate closely with the PPC & SEO team, and 3D illustrators to engage directly with social media marketers, and so forth.
This seamless collaboration ensures that Gumpo products are more cohesive, robust, and efficient. Moreover, it alleviates the headache of dealing with multiple outsourced service providers, who may not be as dedicated to your success as they should be. Working with one agency like Gumpo ensures a smoother and more invested partnership.
Generally, we expect a website build to take about 12 weeks, but we’ve done them in as short as 10 days. Bespoke software platforms might take 12 months – You can speed up the delivery of a website build by:
- Responding quickly and accurately to requests for information
- Gathering and organising all of your product data before commencing the project
- Having a clear idea of what your product is and why people should want to buy it
Web Design and Web Development are two closely related steps that form a part of the overall website build process. Many people often use web design as the generic term for building a website, but we would consider website design to be:
- User Interface Design
- User Experience Design
- Graphic Design
- Visual Content Creation
- Brand identity-related design
Web development is often used to describe ‘Back-end programming,’ which is the term used to describe writing code that makes things like contact forms, checkouts, and quote tools work.
"Charlie and the team at Gumpo have been brilliant to our business. We have seen a notable increase in website traffic (and orders) since they took on our PPC advertising, they regularly update all of our keywords to ensure we stay relevant - and report back on a monthly basis with all of the stats. We have also recommended Gumpo to our sister company and they have also seen a dramatic increase in website orders since their PPC was updated. Can't recommend the team enough - thank you Charlie!"
“Smart digital marketing strategists who made the effort to understand our market place. Through a website redesign, including the 3D modelling of all of our products which have previously been hard to illustrate in a consistent way & PPC campaigns, we now exceed our lead target each month.”
The best way to start marketing your business is to talk to us first.
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