Digital ads account for more than half of global ad revenue.
An Industry-leading PPC Agency with over 12 years of successful PPC account management
How cost effective is your advertising?
Pay-per-click advertising is one of the most efficient and cost-effective digital marketing strategies to get your product directly in front of your target market.
Multi-Channel Pay-Per-Click Management.
What is ppc and why is it good for me?
Pay Per Click (PPC) advertising is one of the most effective ways of getting your message out there through online advertising and digital marketing. Millions of businesses worldwide use PPC marketing to drive their digital marketing strategy to advertise their products and services and boost brand awareness.
It can be quite difficult to find a way to separate your ads from the rest. People are constantly being inundated with paid ads on screens thanks to the different digital advertising channels and ad formats that are now available, including Google Shopping Ads, Microsoft Ads, Bing Ads, Youtube Ads, LinkedIn Ads, and Video Ads. With so much competition, how can you be heard above the noise?
Effective PPC management is a solid strategy to address this pressing question that can result in improved brand awareness, sales & leads, whilst staying within an allocated advertising budget.
At Gumpo, we are experts in pay-per-click advertising. We write the ads that people pay attention to and bring in the targeted traffic. Our team of PPC specialists finds the keywords that make it worth your time and money to focus on, bringing in potential customers. We manage your ads using the most up to date PPC strategies so that you only spend what you need on digital marketing campaigns and get the return that makes it all worth it.
You know that you want to start a PPC campaign, or improve an existing campaign. But how do we go about it? First of all, we need to know what you want your campaign to do. Are you interested in getting your name out there, or do you just want sales? How do you want to approach the campaign? Do you want to leave it to us, or are you more hands-on?
When we know what your goals are, we’ll have to do some research to formulate a sound PPC strategy. We work with you to determine what your targets are.
First, we’ll decide on some keywords that you want to reach people with. Then, we’ll do some research into which might be the right PPC platform for you. Then, we need to decide together what success looks like. How do we measure what’s going right, which other platforms we can venture into, and what can be improved?
Launching your PPC campaign isn’t the end of it. In fact, it’s more of a beginning. When we set up your campaigns, we maintain and optimize them. Like a gardener pruning a rose, our PPC management company makes sure that when the campaign is growing in the right direction, we let it grow. However, if things are heading in the wrong direction, we take the shears to them.
As a PPC campaign runs, we collect data on how everything is going and then use this data to report back to you. We might tell you if the keyword ad groups we had expected to be effective are proving less so. We might identify a new competitor in the auction or suggest testing out a new PPC marketing bid strategy. Our reports always come with insights and recommendations that we then review with you to ensure we maintain and fine-tune your PPC campaigns as they develop.
What is PPC and why use it?
Pay-per-click (PPC) advertising is a way of advertising online. With PPC, you pay the publisher of your ad (most often Google) a fee whenever someone clicks on your ad.
PPC ads can be placed as Google ads in many places; however, you are most likely to see them at the top of search results. You choose certain keywords, and you bid against other advertisers to have your ad copy appear when a user searches for those keywords.
PPC is one of the most effective means of advertising digitally. With the right PPC services, you can ensure that your ads are seen by the people you most want to see them. If you do it right, PPC (pay-per-click) paid search can be an extremely fast and cost-effective way of being found by the right customers.
GOOGLE ADS PPC CAMPAIGNS
Put your website at the top of popular search engine results with our PPC advertising services.
Google is undoubtedly the most popular search engine in the world. That means that it’s the best place to put ads to get your website in front of the sort of people you want. In fact, the Google Display Network is one of the easiest ways cast a wider net to effectively use display advertising and reach potential customers.
SEO can take a while to build up, so many businesses turn to Google Ads to ensure their website shows at the top of SERP (search engine results page) for Google PPC ads in the meantime.
Gumpo is a nation-leading Google Partner, meaning our Google advertising experts can help make sure that whatever people are scouring search engines for, you’re at the top of the list.
Getting visibility for your products on Amazon can be a struggle.
Amazon is home to millions of products—whatever you do, someone else does it too. That means that sometimes it is best to advertise your product with Amazon PPC and utilize the platform’s paid search service.
This tool enables you to pay for your products to show up higher in Amazon search ads. You pay a fee to Amazon when someone clicks on an ad for your product. Due to our ongoing experience with PPC management on Amazon, we also have our own dedicated Amazon account managers & access to up & coming betas that aren’t otherwise accessible.
Our Manchester PPC experts have the right mix of experience with successful PPC campaigns, A+ content creation, and product optimisation to ensure that your PPC campaigns drive volume whilst maintaining a strong ACOS.
DIGITAL MARKETING INTEGRATION
Pay-per-click ads don’t need to stand on their own. PPC strategy can become an essential and integrated part of the rest of your digital marketing efforts. Though Gumpo is a PPC company, we are also a full service digital marketing agency as well.
PPC and SEO (search engine optimisation) are two separate types of marketing, but they exist in similar spaces. They both aim to get search queries to end up on your landing pages. You can align your SEO endeavours with your PPC efforts to maximise their results. Gumpo is an expert in using PPC services to complement your other marketing campaigns, including email marketing and social media marketing. Aside from driving relevant traffic through PPC, we also use it to test out long-term SEO efforts and maximise search strategies by sharing these insights between campaigns.
Shopping feed optimisation
Make your google shopping campaigns more effective and cheaper.
Shopping campaigns are a great format to get your products in front of customers’ eyes. However, it can be hard to make your products stand out.
From running your Google Shopping to full product feed optimization, Gumpo Manchester PPC experts use the latest practices to ensure your products appear to the most relevant searchers in the most user friendly (and Google friendly) way possible, improving your campaign efficacy without raising your bids and ad spend.
We include a review of your current product feed & Google merchant centre set up within our free PPC audit. This audit covers all aspects of paid search ads, but if your business is e-commerce then our PPC experts will take this into account.
PPC advertising campaigns are suitable for all sorts of industries.
What you need is keyword research to determine what people are actually looking for online in your industry. This is where Gumpo steps in. We are a Google Partner PPC agency and experts at deep-diving into the keywords and PPC accounts that are essential to your industry. Our PPC specialists have extensive experience working with Google Ads, Microsoft Ads, YouTube Ads, LinkedIn Ads, and a wide range of video ads on many PPC platforms.
Gumpo PPC agency Manchester has provided PPC services to wide range of industries, from industrial B2B firms and insurance companies to e-commerce businesses selling everything from cookware and homeware to clothing and bicycles. So whatever industry you’re in, we’ll be able to support your PPC activity.
Our PPC experts manage PPC activity for a wide range of Manchester business, and aside from our current PPC clients have also previously worked with other global brands such as CitiBank, Debenhams, JCB, The Body Shop, Endsleigh Insurance, Wiggle and Just My Look.
PPC campaigns are ongoing, potentially lengthy affairs.
It is more complicated than simply setting up a campaign and leaving it running. With PPC, you need to be continually aware of how you are spending your money and where it is going. This needs someone to keep track of your target audience, ad spend, quality score, changes in your competitors’ behavior, and updates to the Google Ads or Google Adwords platform. Not only do we stay on top of digital marketing and paid advertising services for you, but we also communicate them to you in a way that makes sense. You will have your own dedicated account manager, whom you can reach out to with any questions you may have and even attend our PPC 101 webinars if you want to learn more about how it all works.
FAQs FOR PPC AGENCIES
- PPC offers several benefits for businesses looking to enhance their online presence:
Immediate Results: Pay per click campaigns can quickly drive targeted traffic to your website, generating instant visibility and potential customers.
- Precise Targeting: With PPC, you have control over who sees your ads based on factors like keywords, location, demographics, and interests, ensuring your ads reach the right audience.
- Measurable ROI (return on investment): PPC platforms provide detailed analytics and reporting, allowing you to track and measure the effectiveness of your campaigns and optimise your ROI.
- Cost Control: You have full control over your budget, setting daily or monthly spending limits. This flexibility helps you manage your expenses and ensure you get the most value out of your investment.
- Brand Exposure: PPC campaigns increase your brand’s visibility by displaying your ads on search engine results pages and relevant websites, increasing brand recognition and customer trust.
Choosing Gumpo as your PPC management agency offers several advantages:
- Expertise: Our team of experienced digital marketers specialises in PPC advertising, staying up-to-date with the latest trends and strategies to maximise your campaign’s performance.
- Customised Strategies: We develop tailored PPC strategies based on your business goals, target audience, and industry, ensuring optimal results and a high return on investment.
- Advanced Tools and Technology: We utilise cutting-edge PPC management tools and technologies to effectively monitor, optimise, and track the performance of your campaigns.
- Data-Driven Approach: Our decision-making process is backed by thorough data analysis, enabling us to make informed optimisations and maximise the effectiveness of your campaigns.
- Transparent Reporting: We provide detailed reports and insights on the performance of your campaigns, allowing you to track your ROI and understand the impact on your business.
At Gumpo, we employ a comprehensive approach to optimise PPC campaigns, including:
Keyword Research: We conduct in-depth keyword research to identify high-performing keywords relevant to your primary audience and business objectives.
Ad Copy Optimisation: We create compelling and engaging ad copies that drive clicks and conversions, optimising messaging, calls-to-action, and ad extensions.
Bid Management: We continually monitor and adjust bids to ensure your ads are displayed at the right time and position to maximise visibility and return on investment.
Landing Page Optimisation: We analyse and optimise pages to improve their relevance, load time, and conversion rates, resulting in a better user experience and increased conversions.
A/B Testing: We perform split testing on ad variations, landing pages, and other campaign elements to identify the most effective strategies and refine our approach.
Performance Monitoring: We closely monitor the performance of your campaigns, analysing data and metrics to identify areas for improvement and make data-driven optimisations.
Lead intelligence: We gather and analyse data to gain insights into potential customers, their behaviour, and preferences, in order to better understand and target them for effective lead generation and conversion strategies.
There are various types of PPC campaigns that can be utilised based on your business goals and primary audience:
Search Ads: These are text-based ads displayed on search engine results pages when users search for specific keywords related to your business.
Shopping Ads: These campaigns are designed for e-commerce businesses, showcasing product images, prices, and descriptions to users searching for specific products.
Display Ads: Display ads include text, images, or interactive media and are shown on relevant websites within the ad network based on targeting criteria.
Paid Social Ads: Social platforms like Facebook, Instagram, and LinkedIn offer PPC advertising options, allowing you to reach your target market based on their demographics, interests, and behaviours.
Remarketing Ads: Remarketing campaigns target users who have previously visited your website, displaying ads to them as they browse other websites or social media platforms. By displaying tailored ads across various platforms, remarketing aims to re-engage potential customers, increase brand awareness, and drive conversions by reminding them of their previous interest or engagement.
At Gumpo, we have expertise in implementing and managing various types of PPC campaigns, tailoring the strategy to your unique business needs and goals.
"We have worked closely with Gumpo for several years as part of a broad experiment in digital marketing. Where this has resulted in significant changes in process to the business, they have been consistently helpful and approachable in explaining various projects from email marketing through to PPC, with the latter now forming much of our online strategy. In an industry often saturated with ‘quick fixers’ and face-value marketers, Gumpo offer a fuller long-term solution tailored to the client. Regular meetings and catch ups are always productive, and have enabled us to continually strengthen the online elements of our business. There is also a particularly pleasant cup of coffee at in-person meetings…"
"Charlie and the team at Gumpo have been brilliant to our business. We have seen a notable increase in website traffic (and orders) since they took on our PPC advertising, they regularly update all of our keywords to ensure we stay relevant - and report back on a monthly basis with all of the stats. We have also recommended Gumpo to our sister company and they have also seen a dramatic increase in website orders since their PPC was updated. Can't recommend the team enough - thank you Charlie!"
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