Digital Ads account for more than half of global ad revenue

Pay Per Click

How cost effective is your advertising?

Pay Per Click advertising is one of the most efficient and cost effective ways to get your product directly in front of your target audience.

Multi Channel Pay-per-click Management.

What is ppc and why is it good for me?

Pay Per Click (PPC) advertising is one of the most effective ways of getting your message out there. Millions of businesses worldwide only use PPC to advertise their products.
That means that it can be difficult to find the way to separate your ads from the rest. With so much competition, how can you be heard above the noise?

At Gumpo, we are experts in Pay Per Click advertising. We write the ads that people pay attention to. We find the keywords that it is worth your time and money focusing on. We manage your ads so that you are only spending what you need to – and getting the return that makes it all worth it.

You know that you want to start a PPC campaign, or improve an existing campaign. But how do we go about it? First of all, we need to know what you want your campaign to do. Are you interested in getting your name out there, or do you just want sales? How do you want to approach the campaign? Do you want to leave it to us, or are you more hands-on?

When we know what your aims are, we’ll have to do some research. We work with you to determine what your targets are. First, we’ll decide on some keywords that you want to reach people with. Then, we’ll do some research into which might be the right ones for you. Then, we need to decide together what success looks like. How do we measure what’s going right, and what can be improved?

Launching your PPC campaign isn’t the end of it. In fact, it’s more of a beginning. When we set your campaigns running, we maintain and optimise them. Like a gardener pruning a rose, we make sure that when the campaign is growing in the right direction, we let it grow. However, if things are heading in the wrong direction, we take the shears to it.

As a campaign runs, we collect data on how everything is going, we then use this data to report back to you. We might tell you if the keywords we had expected to be effective are proving less so. We might identify a new competitor in the auction or suggest testing out a new bid strategy. Our reports are always come with insights and recommendations, that we then review with you to ensure we maintain and finesse your PPC campaigns as they develop.

Clients include

What is PPC and why use it?

Pay Per Click advertising (PPC) is a way of advertising online. With PPC, you pay the publisher of your advert (most often Google) a fee whenever someone clicks on your ad.

PPC ads can be put in many places, however you are most likely to see them at the top of search results. You choose certain keywords, and you bid against other advertisers to have your advert appear when a user searches for those keywords.

PPC is one of the most effective means of advertising digitally. You can ensure (with the right strategy) that your ads are seen by the people you most want to see them. If you do it right, PPC can be an extremely fast and cost-effective way of being found by the right customers.

Amazon PPC

Getting visibility for your products on Amazon can be a struggle.

Amazon is home to millions of products – whatever you do, someone else does it too. That means that sometimes it is best to advertise your product with Amazon PPC. This tool enables you to pay for your products to show higher up on Amazon searches. You pay a fee to Amazon when someone clicks on your product.

Integration

Pay per click ads don’t need to stand on their own. PPC can become an essential and integrated part of the rest of your marketing efforts.

PPC and SEO (search engine optimisation) are two separate types of marketing, but exist in similar spaces. They both aim to get search queries ending up on your site. You can align your SEO efforts with your PPC to maximise their results. Gumpo are experts in using PPC alongside your other marketing. We use PPC to test out long term SEO efforts; to maximise search strategies by sharing them between campaigns.

Support

PPC campaigns are ongoing, potentially lengthy affairs.

It is more complicated than simply setting up a campaign and leaving it running. With PPC, you need to be continually aware of how you are spending your money, and where it is going. This needs someone to keep on top of your targeting, changes in your competitors behaviour & updates to the Google Ads platform. Not only do we stay on top of this for you, we communicate it to you in a way that makes sense. You will have your own dedicated account manager who you can reach out to with any questions you may have & even attend out PPC 101 webinars if you want to learn more about how it all works.

Industries

PPC advertising campaigns are suitable for all sorts of industries.

What you need is the keyword research to determine what people are actually looking for online in your industry. This is where Gumpo step in. We are experts at deep diving into the keywords that are essential to your industry. We have extensive experience working with a range of industries from industrial B2B firms and insurance companies to e-commerce businesses selling everything from cookware and homeware to clothing and bicycles. So whatever industry you’re in, we’ll be able to support your PPC activity.

Case Studies

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Case Study

GoShorty is a supplier of a range of niche insurance products. They focus on non-standard vehicle insurance ranges. This includes temporary car insurance that covers drivers for between 1 hour and 28 days. It also includes temporary van insurance and learner driver insurance. These are products that are initially seem…

Case Study

Viz Pro UK came to us with an Amazon PPC account that they made little use of. Like many smaller businesses, they had set up the account, but did not know where to put their efforts, or what direction to head in. Their long running, but un-optimised Amazon PPC…

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