On average email campaigns drive £35 for every £1 spent

Email marketing

How do you maintain a relationship with your customers?

Your customers make a purchase – what happens next? Email marketing helps keep you in their minds – and inboxes.

Getting Results

Why send out emails?

There has to be a reason to contact people, or you are just wasting your time. That reason has to be trying to get results. The results you want from your emails can be as varied as the emails you send and the work your business does.

At Gumpo, we are experts in helping you figure out what you want your emails to achieve, and then achieving those goals for you. This could be as simple as keeping your customers in the loop with your product updates. It could be

Targeting

You want to send the right message to the right people. Sounds obvious, but how many emails do you get that don’t interest you at all? Email targeting divides your contacts into segments. Using segmentation allows you to contact the people who want to read your emails, and ensures that your messages get to the people they need to get to.

Templates

One of the easiest ways to produce email content that works for you is to create a great looking template. Email templates allow you to build emails that share a common visual identity. A template makes sure that your email content is all to the same high standard and level of formatting.

Email templates from Gumpo are all constructed to the highest standards. We combine a deep understanding of email marketing with a creative agency’s visual flair. Build emails that always work for you with templates from Gumpo.

Platforms

There are dozens of email sending platforms. All of them claim to offer the highest level of useability, design flexibility and customisability. However, because there are so many, it can be a little overwhelming trying to choose the right one for your business.

The good news is that with Gumpo, you don’t need to worry about which email platform you have chosen. We are familiar with all of the main email platforms – from Hubspot to Mailchimp, from Pardot to good old Outlook. We will compose, design and send your emails for you – whatever platform you choose.

Types of emails

Different types of emails do different things. Making sure that you are sending out the right sort of emails with the right sort of content for your clients is essential. At Gumpo, we are experts in finding the right sort of email marketing for your clients. Whether you are sending out community update emails, requests for reviews, direct sales info or any other kind of email, let us handle it for you.

Analytics

Making sense of the emails you have sent out is essential. After all, you won’t learn anything if you don’t look at the results. Gumpo take care of the analytics for you. Whether you collect huge quantities of data, but don’t know what to do with it, or don’t collect any and don’t know where to start, Gumpo can set you down the right track. We handle every aspect of your email campaign analytics, from setting up the right metrics to figuring out what all your data actually means.

Case Studies

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Case Study

GoShorty is a supplier of a range of niche insurance products. They focus on non-standard vehicle insurance ranges. This includes temporary car insurance that covers drivers for between 1 hour and 28 days. It also includes temporary van insurance and learner driver insurance. These are products that are initially seem…

Case Study

Viz Pro UK came to us with an Amazon PPC account that they made little use of. Like many smaller businesses, they had set up the account, but did not know where to put their efforts, or what direction to head in. Their long running, but un-optimised Amazon PPC…

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