Agency Email Marketing Services
FROM INBOX TO IMPACT: YOUR EMAIL MARKETING AGENCY PARTNER
How do you maintain a relationship with your customers?
Your customers make a purchase or use your service, what happens next? Gumpo is a digital agency that utilises email marketing to keep you in their minds – and their inboxes.
Why send out emails?
Showcasing the best of your brand, building meaningful relationships with your customers, developing brand loyalty and re-marketing to a highly relevant audience are all reasons why you should be making the most of email marketing. A well-designed email marketing campaign can help your brand achieve these goals.
The results you want from your emails can be as varied as the emails you send and the work your business does, ranging from ecommerce brands to B2B businesses. At Gumpo, we help you figure out what you want your emails to achieve, and then achieving those goals for you.
Segmenting your audiences allows you to target a highly specific message to a highly relevant audience. You want to send the right message to the right people to maximise the results your business is looking for.
Using segmentation allows you to contact the people who want to read your emails, and ensures that your messages get to the people they need to get to. Gumpo can help you develop segmented audiences that goes hand in hand with the targeted messaging, to ensure maximum results.
The most efficient way to produce email content that works for you is to create a great-looking template. Email templates allow you to build emails that share a common visual identity. A template makes sure that your email content is all to the same high standard and level of formatting.
Email templates from Gumpo are all constructed to the highest standards. We combine a deep understanding of email marketing with a creative agency’s visual flair. Build emails that always work for you with templates from Gumpo.
One of the most valuable tools at your disposal in marketing is data analysis. Gumpo is a data driven digital marketing agency, and we think data is the key to understand what works for your brand. We handle every aspect of your email campaign analytics – from setting up the key metrics for your business, to using that data to optimise your campaigns.
The best part of digital agency email marketing is that everything is taken care of for you, saving you time and letting you get on with running your business. It also gives you the ability to ensure your digital marketing services are streamlined should you have other services such as PPC, SEO or Paid Social with Gumpo.
Email Marketing FAQs
Email Marketing is important for several reasons:
- Direct and Personalised Communication: Email allows businesses to directly communicate with their audience in a personalised and targeted manner. It enables businesses to deliver relevant content, tailored offers, and personalised recommendations straight to their target audience.
- Relationship Building and Customer Loyalty: Email Marketing provides an opportunity to build and nurture relationships with subscribers over time. By consistently delivering valuable content, businesses can establish trust, brand loyalty, and encourage repeat purchases.
- Cost-Effective Marketing Channel: Compared to traditional marketing channels, email marketing is a cost-effective way to reach a large audience. With lower overhead costs and high potential ROI, businesses can effectively promote products, services, and special offers through email campaigns.
- Automation and Efficiency: Email Marketing platforms offer automation capabilities, allowing businesses to set up triggered emails, drip campaigns, and personalised workflows. This automation streamlines the process, saves time, and ensures timely and relevant communication with subscribers.
- Measurable Results and Insights: Email Marketing provides valuable data and insights into campaign performance. Metrics such as open rates, click-through rates, conversions, and subscriber engagement can be tracked and analysed to optimise future campaigns.
The email marketing company of our choice is Mailchimp. Mailchimp is a renowned and feature-rich email marketing platform that offers advanced marketing automation capabilities, customisable templates, detailed analytics, and reliable deliverability.
However, there are many email marketing companies out there and we understand that different clients may have specific preferences or have existing setups with other email marketing platforms. At Gumpo, we are flexible and adaptable to meet your needs. If you have a preferred email marketing platform other than Mailchimp, we are more than willing to work with you and provide support on your chosen platform.
There are various types of Email Marketing Campaigns that businesses can implement based on their goals and target audience:
- Welcome Emails: Sent to new subscribers or customers to introduce your brand, set expectations, and provide relevant information or offers.
- Promotional Emails: Designed to promote specific products, services, discounts, or limited-time offers to generate sales or conversions.
- Newsletter Emails: Regularly sent emails that provide valuable content, updates, industry news, or educational resources to engage and nurture subscribers.
- Abandoned Basket Emails: Sent to customers who have abandoned their shopping baskets, reminding them of their unfinished purchase and potentially offering incentives to complete the transaction.
- Drip Campaigns: Automated email sequences that deliver a series of targeted messages over time to nurture leads, educate subscribers, or guide them through the customer journey.
- Re-engagement Emails: Sent to inactive subscribers to rekindle their interest, encourage them to interact with your brand, or provide incentives for continued engagement.
These are just a few examples, and the types of Email Marketing Campaigns can be tailored to suit your specific business objectives and target audience.
Email Marketing can be highly effective when executed strategically. Its effectiveness is often measured by metrics such as open rates, click-through rates, conversions, and ROI. When implemented well, Email Marketing can:
- Drive Traffic and Conversions: Well-crafted email campaigns can lead to increased website traffic, engagement, and conversions.
- Nurture Customer Relationships: Email allows businesses to build and nurture relationships with subscribers over time, increasing customer loyalty and encouraging repeat purchases.
- Increase Brand Awareness and Engagement: Consistent email communication keeps your brand front of mind with subscribers, boosting brand awareness and increasing engagement with your content and offers.
- Provide Valuable Insights: Email Marketing platforms provide valuable data and analytics to track the performance of your campaigns. This data allows you to refine your strategies, optimise future campaigns, and make data-driven decisions.
The frequency of sending Email Campaigns depends on your audience’s preferences, industry, and the goals of your campaigns. It’s important to find the right balance to avoid overwhelming subscribers with excessive emails or being forgotten due to infrequent communication.
Generally, businesses send email campaigns anywhere from weekly to monthly. However, it’s recommended to test different frequencies and monitor subscriber engagement metrics to determine the optimal sending frequency for your specific audience.
Gumpo is a digital marketing agency based in Macclesfield, and our approach to Email Marketing is based on a strategic and results-driven methodology:
- Strategy Development: We work closely with you to understand your business goals, target audience, and objectives. Based on this information, we develop a comprehensive Email Marketing strategy that aligns with your overall marketing efforts.
- Audience Segmentation: We segment your email lists based on various criteria, such as demographics, past interactions, or customer preferences. This allows us to tailor the content and messaging for specific segments, increasing relevance and engagement.
- Content Creation: Our team of content creators develops engaging and personalised email content that aligns with your brand voice, objectives, and the preferences of your target audience.
- Automation & Workflows: We leverage automation tools and workflows to deliver timely and relevant emails. This includes setting up triggered emails, drip campaigns, and personalised workflows to nurture leads, guide customers through their journey, or re-engage inactive subscribers.
- Analytics & Optimisation: We closely monitor the performance of your Email Marketing campaigns, analysing key metrics and making data-driven optimisations. This continuous optimisation ensures that your campaigns are delivering the best possible results and driving meaningful engagement.
"Charlie and the team at Gumpo have been brilliant to our business. We have seen a notable increase in website traffic (and orders) since they took on our PPC advertising, they regularly update all of our keywords to ensure we stay relevant - and report back on a monthly basis with all of the stats. We have also recommended Gumpo to our sister company and they have also seen a dramatic increase in website orders since their PPC was updated. Can't recommend the team enough - thank you Charlie!"
“Smart digital marketing strategists who made the effort to understand our market place. Through a website redesign, including the 3D modelling of all of our products which have previously been hard to illustrate in a consistent way & PPC campaigns, we now exceed our lead target each month.”
The best way to start marketing your business is to talk to us first.
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