How Does Gumpo Work With Acuto?
Who are Acuto? Acuto are specialists in data and automation solutions to help agencies achieve their strategies. They use automation to deal with massive quantities of data in a way that traditional platforms cannot. What is Data Warehousing? Data warehousing is a way to manage your data at a scale above traditional data analysis. It […]
Tackle Click Fraud With Gumpo
Paid advertising is one of the most effective ways to boost your business online quickly. However, it can easily become expensive – especially if you do not have experts in charge of your ads. Whether it is Google, Bing or even Social Media ads, wasted budget can easily rack up significant costs that you might […]
How Much Does Speed Matter In Building A Website?
As Sonic the Hedgehog once said, ‘Gotta go fast’. True for anthropomorphic blue hedgehogs, true for websites. When you are building your perfect site, you might consider the design. After all, you want it to look attractive, and easy for your potential site visitors to read. You might also consider the user experience – can […]
How Should I Report On My Google Ads Campaigns?
Google Ads are a great way to make money for your business. They can bring in leads, customers and interest in your business like no other form of advertising. However, they can also be a great way to spend money. Google Advertising can rack up bills quickly. If you aren’t making money in return, it […]
How Do Emails Help With Customer Retention?
Getting customers is not the only hard part of running a business. The next part might actually be the hardest – keeping them. Customer retention in the digital sphere can seem a challenge. After all, everyone has access to every website in the world – why would they choose to stick with yours, even after […]
When To Post On Social Media
When should you post on social media? If you like to think of yourself as a freewheeling, happy go lucky sort of outfit, the question might seem silly. Surely, you might say, the answer is ‘whenever I feel like it’? Social Media is about getting your opinions out there, isn’t it? Well – yes and […]
When Do I Need A Rebrand?
There comes a time in every business’ life when it needs a change. Things aren’t working out – or not in the way that you might have hoped. This isn’t the end – it’s just time to have a think about what your business is really about, and whether the way you have been doing […]
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GoShorty
GoShorty is a supplier of a range of niche insurance products. They focus on non-standard vehicle insurance ranges. This includes temporary car insurance that covers drivers for between 1 hour and 28 days. It also includes temporary van insurance and learner driver insurance. These are products that are initially seem to be in a similar niche, but have very different customer personas and buyer journeys.
