Tackle Click Fraud With Gumpo
Paid advertising is one of the most effective ways to boost your business online quickly. However, it can easily become expensive – especially if you do not have experts in charge of your ads. Whether it is Google, Bing or even Social Media ads, wasted budget can easily rack up significant costs that you might […]
How Much Does Speed Matter In Building A Website?
As Sonic the Hedgehog once said, ‘Gotta go fast’. True for anthropomorphic blue hedgehogs, true for websites. When you are building your perfect site, you might consider the design. After all, you want it to look attractive, and easy for your potential site visitors to read. You might also consider the user experience – can […]
How Should I Report On My Google Ads Campaigns?
Google Ads are a great way to make money for your business. They can bring in leads, customers and interest in your business like no other form of advertising. However, they can also be a great way to spend money. Google Advertising can rack up bills quickly. If you aren’t making money in return, it […]
How Do Emails Help With Customer Retention?
Getting customers is not the only hard part of running a business. The next part might actually be the hardest – keeping them. Customer retention in the digital sphere can seem a challenge. After all, everyone has access to every website in the world – why would they choose to stick with yours, even after […]
When To Post On Social Media
When should you post on social media? If you like to think of yourself as a freewheeling, happy go lucky sort of outfit, the question might seem silly. Surely, you might say, the answer is ‘whenever I feel like it’? Social Media is about getting your opinions out there, isn’t it? Well – yes and […]
When Do I Need A Rebrand?
There comes a time in every business’ life when it needs a change. Things aren’t working out – or not in the way that you might have hoped. This isn’t the end – it’s just time to have a think about what your business is really about, and whether the way you have been doing […]
Niplast Testimonial
GoShorty
GoShorty is a supplier of a range of niche insurance products. They focus on non-standard vehicle insurance ranges. This includes temporary car insurance that covers drivers for between 1 hour and 28 days. It also includes temporary van insurance and learner driver insurance. These are products that are initially seem to be in a similar niche, but have very different customer personas and buyer journeys.
D4S UK Testimonial
Viz Pro UK
Viz Pro UK came to us with an Amazon PPC account that they made little use of. Like many smaller businesses, they had set up the account, but did not know where to put their efforts, or what direction to head in. Their long running, but un-optimised Amazon PPC account meant that they were limiting their own potential. A lack of optimisation was leading to stagnant growth. Viz Pro had built up a large quantity of data over the time in which their account was active. However, they did not know what to do with this data, nor how to optimise their campaigns off the back of this data. Viz Pro were adding new products to their account, but not setting them up on existing Amazon PPC campaigns. This resulted in only part of the range being promoted – not all of it.
