Navigating the Google Analytics 4 Migration: 10 Pitfalls to Avoid and Key Differences
The evolution of digital marketing and analytics has led to Google Analytics becoming an essential tool for businesses. With the recent introduction of Google Analytics 4 (GA4), an upgraded version of Universal Analytics, website owners need to be prepared for a smooth migration. While GA4 offers several powerful features and insights, there are potential pitfalls […]
Wienerberger
HotScamp
Hotscamp is a manufacturer of novelty and slogan clothing. They produce a wide range of t-shirts, hoodies and children’s clothing. This is a relatively crowded market, with a number of companies selling similarly designed clothes, at similar prices, in the same ways.
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Why Use Amazon Ads?
Amazon makes a lot of money. This hardly needs to be said, and yet much of Amazon’s money comes from sources that the average user might not understand well. For example, did you know that Amazon makes more money from Amazon Ads than it does from Prime? Amazon Ads now take up a huge proportion […]
Is Authorship the Secret to SEO Success?
When you look for something to read, what do you consider? If you’re looking for a book, you might check out the cover, or the blurb. If you’re browsing a website, you might look at the headlines or the pictures. How do you know, however, whether to believe what you’re reading? You might trust the […]
What Is Helpful Content?
Google Updates are what every SEO dreads. They appear, out of the blue, and change how we understand search engine marketing. They represent major and fundamental changes to how Google views the internet – and as a result how it chooses to portray search results to users. Google’s latest update – the Helpful Content update […]
How Does Gumpo Work With Acuto?
Who are Acuto? Acuto are specialists in data and automation solutions to help agencies achieve their strategies. They use automation to deal with massive quantities of data in a way that traditional platforms cannot. What is Data Warehousing? Data warehousing is a way to manage your data at a scale above traditional data analysis. It […]
