Don’t Take it Personally: Test it, Leave it & Let it Work!
WHO ARE DICKS GENERAL STORE? Dick’s General Store sits in the entrance of The Picturedrome. When you step inside, you’re met with a space that’s part shop, part studio. Dick and Leigh are both warm and welcoming, and the store is a jungle of quirky, thoughtful pieces that you didn’t know you needed. What began […]
Turning Your Core Product into an Experience
WHO ARE BIDLEA DAIRY FARM? Bidlea Dairy Farm began with Ray and Jill Brown in 2020. Back then, it was a family-run dairy farm. When lockdown hit in 2020, they began producing ice cream as a treat for locals from the milk produced by their Holstein cows. When they were encouraged to enter the International […]
How Marc Comics Built a Creative Community Through Art
WHO IS MARC COMICS? What began as a childhood fascination for Marc Jackson, has now become a source of enjoyment, not just for him, but others too! “Comics have been part of my life since I was little. I’ve read comics, made comics…” His passion evolved into published work, hands-on comic art workshops, and eventually […]
Building a Brand Through Authenticity, Community and Fun
Who are Good Burger? Good Burger first started out in Macclesfield as the Tender Cow, but recently rebranded to simplify and grow. With a simple menu, nostalgic branding and high-quality, tasty food, Good Burger are a true local success story. Offering up deliciously simple burgers, wings and sundaes, Good Burger specialise in making each element […]
How To Write An SEO Blog
So, your SEO team have asked you to write a blog? It can feel like a lot, and be quite overwhelming if it’s new to you. What are you actually supposed to write about? How do you write a blog? What makes a good blog? Luckily for you, the Gumpo Guide to Good Blogs is […]
A Guide To Google Updates
A lot of the time, when speaking to agencies you might hear phrases such as ‘there was a Spam Update’ or ‘Google have hit us with a Core Update’ – but what does it actually mean? While they might sound like excuses for fluctuating rankings, they’re actually just a quick way of saying that Google […]
What’s Going on With Search? An (AI) Overview
Search is evolving. A SERP (search engine results page) used to simply be a list of 10 search results, then came featured snippets, a small overview of content that provided helpful information to answer a search query, and now? The AI Overview. Google’s AI Overviews are dominating the SERP. When an AI overview appears with […]
Google Doesn’t Care About Your Content
Well that’s not entirely true, but it is how it feels to many of us who spend hours upon hours writing SEO content to please Google, only to see no results. The Changing SEO Landscape SEO has never been easy, but right now it feels impossible. You’ve likely heard the question echoing through the SEO […]
