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Google Analytics 4 (GA4) CONFIGURATION ServiceS

Time is up, have you completed your GA4 MIGRATION CORRECTLY?

Universal Analytics stopped recording data on the 1st July 2023, has this left you with an analytics platform that you’re unable to pull your KPIs from? We can help you reconfigure your GA4 account, set up a new property or build custom reports that helps you find the data you need.

Your Universal Analytics will stop working in:
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50+ Google Analytics 4 configurations have been managed by Gumpo:

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Why Is Google Analytics 4 Important?

Google Analytics 4 helps users uncover deeper user insights, unlock advanced tracking capabilities, and gain a competitive edge in the digital landscape. In other words, it helps you stay ahead of the curve and drive your business growth with the latest tools and features that Google Analytics 4 has come to provide.
 
Gumpo’s team of expert developers help upgrade your site to Google Analytics 4 to ensure you have the tools to make informed decisions to fuel your success.
 
Take advantage of the data-driven future!

Data Processing Has Stopped

Since the 1st July 2023, you're no longer able to track user activity on your site through your Universal Analytics account.

You'll lose historical data

Get your GA4 configured correctly with conversion tracking as soon as possible as you can't backdate data in the account.

Tracking Capabilities have changes

Though GA4 is a a new version of Analytics, the tool in itself processes & structures the data in a whole new way.

WHAT ARE THE BENEFITS OF GA4?​

CROSS-PLATFORM

CROSS-PLATFORM

Firebase Analytics for apps and Google Analytics for websites provide a unified view of engagement across platforms, eliminating manual efforts.

ENGAGEMENT INDICATORS

ENGAGEMENT INDICATORS

In contrast to providing the bounce rate, which indicates the percentage of users who leave a page without any interaction, GA4 offers positive data regarding user engagement.

BIGQUERY INTEGRATION

BIGQUERY INTEGRATION

BigQuery is an advanced data warehousing solution that leverages Google's robust infrastructure to enable lightning-fast processing of SQL queries.

FULL USER JOURNEY

FULL USER JOURNEY

Now, gaining insights into customer behavior and identifying areas that require more attention or strategy adjustments has become easier than ever before.

ADVANCED ANALYTICS

ADVANCED ANALYTICS

The set of tools for advanced analysis and creating ad hoc funnels, previously exclusive to GA360 users, is now freely accessible in GA4.

UNSAMPLED DATA

UNSAMPLED DATA

In GA4 standard reports, sampling has been removed, and data collection is now unlimited, ensuring reliable decision-making based on comprehensive information.

SEGMENTATION POSSIBILITIES

SEGMENTATION POSSIBILITIES

Audiences enable precise segmentation for marketing campaigns. You can create event-based segments and include time as desired, offering enhanced targeting capabilities compared to UA.

DEVELOPED TRACKING

DEVELOPED TRACKING

GA4 leverages AI and machine learning to implement intelligent tracking that does not rely on cookies.

GOOGLE ANALYTICS 4 WITH GUMPO

Our Analytics Services include:

ESSENTIAL MIGRATION
PACKAGE

Migrate in 3 working days
£300+VAT
  • Account migration over to GA4
  • Review of Universal set up & identification of new GA4 requirements
  • Property creation & set up
  • Base configurations & auto event tracking
  • Google Tag Manager review & GA4 import
  • KPI event set up (Up to 5)
  • Report configuration
  • Set up summary for reference
Get Started
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ADVANCED ECOMMERCE
PACKAGE

Migrate in 5 working days
£450+VAT
  • Account migration over to GA4
  • Review of Universal set up & identification of new GA4 requirements
  • Property creation & set up
  • Base configurations & auto event tracking
  • Google Tag Manager review & GA4 import
  • KPI event set up (Up to 5)
  • Report configuration
  • Set up summary for reference
  • eCommerce tracking set up
  • dataLayer set up
  • eCommerce report set up
Get Started
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*Prices based on WordPress sites, sites using plaforms such as magento may require an additional fee

ALL MIGRATIONS INCLUDE FREE ACCESS TO ONE OF OUR INTRODUCTION TO GA4 WEBINARS

Join one of our PPC & Data Analysis Experts on a tour of the new GA4 platform with top tips on how to get the most out of the new Google Analytics.

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NOT SURE what you need from your ga4?

Get in touch with a member of our team & have a no string chat about it today.

Message Us
Give us a call

MORE ABOUT GA4

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ARTICLE

Navigating the Google Analytics 4 Migration: 10 Pitfalls to Avoid and Key Differences

read now

FAQ's

Is Data from GA Authentic?
Yes, the data is reliable and 100% authentic, as it comes directly from Google. The data collection methods and the controls used ensure that the resulting data business owners and website owners see is accurate.
Does GA4 Track Events?
Yes, it tracks event-based data like user interactions, which gives website owners a more detailed and often more granular look at the data.
Will the resulting data be private?
The data provided is enhanced yet private. Plus, it includes auto data deletion and an anonymous IP address. This is done to help protect users’ privacy and comply with the latest data protection regulations worldwide.
What is the purpose of Google Analytics 4?
The purpose of GA4 is similar to its predecessor in that it enables web admins or website owners to measure traffic and overall engagement across all apps and websites. Based on Google’s documentation and our personal experience, the data is much better quality and more actionable for many industries.
What are the most significant changes with GA4?
The most significant change is how Google collects and structures the data compared to the outgoing Universal Analytics. The GA model is more robust and accurate, offering visualisations and snapshots of the report. UA uses measurement models which are based many on pageviews and sessions.
michael york

"Gumpo are great, they help us make sense of the mysterious world of digital marketing and all things Google. We'd highly recommend their services."

Michael York,

Marketing Manager

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lee

"Charlie and the team at Gumpo have been brilliant to our business. We have seen a notable increase in website traffic (and orders) since they took on our PPC advertising, they regularly update all of our keywords to ensure we stay relevant - and report back on a monthly basis with all of the stats. We have also recommended Gumpo to our sister company and they have also seen a dramatic increase in website orders since their PPC was updated. Can't recommend the team enough - thank you Charlie!"

Lee Scott,

General Manager

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charlotte

“Working with Gumpo has been a breath of fresh air, after working with a number of different agencies it’s great to work with a team that’s so proactive with improvements & suggestions for our PPC marketing & social media marketing."

Charlotte Hockney,

Lead Digital Marketing Manager

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mark simpkin

Always super speedy friendly service from Sam and the Studio Team at Gumpo - their recent assistance with a project that demanded an incredibly detailed 3D illustration was outstanding.

Mark Simpkin,

MD

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founder

"We have been doing business with Gumpo Ltd for 5 plus years now.  They have provided us with excellent service, website design and marketing services.  Business has been growing steadily and much of that growth can be attributed to Gumpo!!!  We highly recommend them."

Victoria Lasnier,

Owner

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"Super professional company. They really know their stuff and are really nice to deal with."

Richard Lloyd Jones,

Director

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Andy Greenwood

“Smart digital marketing strategists who made the effort to understand our market place. Through a website redesign, including the 3D modelling of all of our products which have previously been hard to illustrate in a consistent way & PPC campaigns, we now exceed our lead target each month.”

Adrian Greenwood,

Commercial Manager

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The best way to start marketing your business is to talk to us first.

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