Google Analytics 4 (GA4) CONFIGURATION ServiceS
Time is up, have you completed your GA4 MIGRATION CORRECTLY?
Universal Analytics stopped recording data on the 1st July 2023, has this left you with an analytics platform that you’re unable to pull your KPIs from? We can help you reconfigure your GA4 account, set up a new property or build custom reports that helps you find the data you need.
Your Universal Analytics will stop working in:
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Days
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50+ Google Analytics 4 configurations have been managed by Gumpo:
Why Is Google Analytics 4 Important?
Google Analytics 4 helps users uncover deeper user insights, unlock advanced tracking capabilities, and gain a competitive edge in the digital landscape. In other words, it helps you stay ahead of the curve and drive your business growth with the latest tools and features that Google Analytics 4 has come to provide.
Gumpo’s team of expert developers help upgrade your site to Google Analytics 4 to ensure you have the tools to make informed decisions to fuel your success.
Take advantage of the data-driven future!
Data Processing Has Stopped
Since the 1st July 2023, you're no longer able to track user activity on your site through your Universal Analytics account.
You'll lose historical data
Get your GA4 configured correctly with conversion tracking as soon as possible as you can't backdate data in the account.
Tracking Capabilities have changes
Though GA4 is a a new version of Analytics, the tool in itself processes & structures the data in a whole new way.
WHAT ARE THE BENEFITS OF GA4?
CROSS-PLATFORM
CROSS-PLATFORM
Firebase Analytics for apps and Google Analytics for websites provide a unified view of engagement across platforms, eliminating manual efforts.
ENGAGEMENT INDICATORS
ENGAGEMENT INDICATORS
In contrast to providing the bounce rate, which indicates the percentage of users who leave a page without any interaction, GA4 offers positive data regarding user engagement.
BIGQUERY INTEGRATION
BIGQUERY INTEGRATION
BigQuery is an advanced data warehousing solution that leverages Google's robust infrastructure to enable lightning-fast processing of SQL queries.
FULL USER JOURNEY
FULL USER JOURNEY
Now, gaining insights into customer behavior and identifying areas that require more attention or strategy adjustments has become easier than ever before.
ADVANCED ANALYTICS
ADVANCED ANALYTICS
The set of tools for advanced analysis and creating ad hoc funnels, previously exclusive to GA360 users, is now freely accessible in GA4.
UNSAMPLED DATA
UNSAMPLED DATA
In GA4 standard reports, sampling has been removed, and data collection is now unlimited, ensuring reliable decision-making based on comprehensive information.
SEGMENTATION POSSIBILITIES
SEGMENTATION POSSIBILITIES
Audiences enable precise segmentation for marketing campaigns. You can create event-based segments and include time as desired, offering enhanced targeting capabilities compared to UA.
DEVELOPED TRACKING
DEVELOPED TRACKING
GA4 leverages AI and machine learning to implement intelligent tracking that does not rely on cookies.
GOOGLE ANALYTICS 4 WITH GUMPO
Our Analytics Services include:
ESSENTIAL MIGRATION
PACKAGE
Migrate in 3 working days
£300+VAT
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Account migration over to GA4
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Review of Universal set up & identification of new GA4 requirements
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Property creation & set up
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Base configurations & auto event tracking
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Google Tag Manager review & GA4 import
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KPI event set up (Up to 5)
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Report configuration
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Set up summary for reference
Get Started
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ADVANCED ECOMMERCE
PACKAGE
Migrate in 5 working days
£450+VAT
-
Account migration over to GA4
-
Review of Universal set up & identification of new GA4 requirements
-
Property creation & set up
-
Base configurations & auto event tracking
-
Google Tag Manager review & GA4 import
-
KPI event set up (Up to 5)
-
Report configuration
-
Set up summary for reference
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eCommerce tracking set up
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dataLayer set up
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eCommerce report set up
Get Started
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*Prices based on WordPress sites, sites using plaforms such as magento may require an additional fee
ALL MIGRATIONS INCLUDE FREE ACCESS TO ONE OF OUR INTRODUCTION TO GA4 WEBINARS
Join one of our PPC & Data Analysis Experts on a tour of the new GA4 platform with top tips on how to get the most out of the new Google Analytics.
NOT SURE what you need from your ga4?
Get in touch with a member of our team & have a no string chat about it today.
FAQ's
Yes, the data is reliable and 100% authentic, as it comes directly from Google. The data collection methods and the controls used ensure that the resulting data business owners and website owners see is accurate.
Yes, it tracks event-based data like user interactions, which gives website owners a more detailed and often more granular look at the data.
The data provided is enhanced yet private. Plus, it includes auto data deletion and an anonymous IP address. This is done to help protect users’ privacy and comply with the latest data protection regulations worldwide.
The purpose of GA4 is similar to its predecessor in that it enables web admins or website owners to measure traffic and overall engagement across all apps and websites. Based on Google’s documentation and our personal experience, the data is much better quality and more actionable for many industries.
The most significant change is how Google collects and structures the data compared to the outgoing Universal Analytics. The GA model is more robust and accurate, offering visualisations and snapshots of the report. UA uses measurement models which are based many on pageviews and sessions.
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