What are SERP Features?
Definition of a SERP A Search Engine Results Page (SERP) is where search engines show results after a user enters a query into an engine such as Google. Such as the example above. This is where websites want to be shown when a user searches for related keywords. SERPs can include text-based links, ads, images, […]
Goodbye funnel, hello ecosystem
The marketing funnel has died. Fully just gone caput, irrelevant, dead, however you want to say it, she’s gone. While this is something experienced marketers will have seen coming for a long time, it’s certainly come to a head with the advent of social commerce. Buying and shopping directly through an app that also exposes […]
