This One’s About Community (the Buzzword)
Community is the marketing buzzword of 2025. Everyone and (probably) their mom is talking about it. But, if you’ve been paying attention, we’ve been shifting (back) to a community driven social economy for a few years now. After more than 15 years of modern social networking, the way we interact with it has changed time […]
What are SERP Features?
Definition of a SERP A Search Engine Results Page (SERP) is where search engines show results after a user enters a query into an engine such as Google. Such as the example above. This is where websites want to be shown when a user searches for related keywords. SERPs can include text-based links, ads, images, […]
Goodbye funnel, hello ecosystem
The marketing funnel has died. Fully just gone caput, irrelevant, dead, however you want to say it, she’s gone. While this is something experienced marketers will have seen coming for a long time, it’s certainly come to a head with the advent of social commerce. Buying and shopping directly through an app that also exposes […]
