A well-built site, with a few analytical techniques can tell you… Who is coming to your website, from where, what are they looking for, where and why did they leave?
Did they convert, did they come through an advert, social media post, or something else? Which products and services are not being looked at? Are sales and voucher codes working?
Conversion rate optimisation
Once you get visitors to your site, converting them into paying customer is the next task.
We use intelligent marketing solutions to identify and implement changes to your website to improve customer experience and increase conversions.
Metrics and dashboards
As marketers, digital marketing offers metrics and dashboards at our fingertips, waiting to be accessed. To help evidence the success of your activity, we can track the most important metrics to you and present them in a real time dashboard for you to check at any time. Vital for reporting and presenting to colleagues or clients.
Want to test which content works best? We can split test that for you too, providing rich intelligence to inform future campaigns.
We also offer call tracking, to tie which callers have come from your website, helping with attribution.
We carry out free site audits to best understand how your website can be improved- what’s working, what need a tweak and what should probably just be ditched. We don’t do this to just create work for ourselves- we really do know what works to optimise your site, and grow your business.