The existing website was originally created to test the market response to online welding frame sales and whilst the response was okay - there was room for improvement.
The complete website redesign was built around a fully configurable back-end. Our clients needed full manual stock control over products that come in several sizes and configurations. The bespoke stock control system we built allows our client to control central stock levels despite seling via several platforms and channels.
We provided a comprehensive library of new visual content too. Our in house photographers visited our clients on site to shoot images of both the product in action, and reference material that would allow our in house 3D illustration team to produce accurate product images.
Making the transition from a ‘placeholder’ website to a fully formed sales platform can be difficult, there are as many pitfals as there are opportunities - but that’s precisely why we like to work so closely with our clients. By ensuring that we’re immersed not only in our clients website project, but in there other business processes helps us to avoid all of those stumbling blocks whilst capitalising on the hidden opportunities for growth.