# Gumpo

> Bolt on marketing Department

## About This Site

- **Organization**: Gumpo — https://www.gumpo.co.uk
- **Founded**: 2007
- **Contact**: hello@gumpo.co.uk | 01625 453009
- **Location**: Macclesfield, GB

## Authors

- **Sophie Awajan** — Social Media Executive
  Expertise: Social media management, Content creation, Community engagement, Influencer collaboration, Video editing, Trend-led content
  LinkedIn: https://uk.linkedin.com/in/sophie-awajan-370a55140

- **Denise Timmis** — Ecommerce Marketing Specialist
  Expertise: Ecommerce marketing, Performance marketing, Brand strategy, Digital strategy, Growth marketing
  LinkedIn: https://uk.linkedin.com/in/denise-timmis-a4002756

- **Erin Orme** — SEO and Content Executive
  Expertise: SEO content strategy, Copywriting, Editing, Google search trends, AI search, Keyword research, Search intent
  LinkedIn: https://uk.linkedin.com/in/erin-orme-675594214

- **Jack Smith** — PPC Account Manager
  Expertise: PPC, Google Ads, Paid search, Display advertising, Video advertising, Shopping advertising, Landing page optimisation
  LinkedIn: https://uk.linkedin.com/in/jack-smith-908436127

- **Kaitlin** — SEO Executive
  Expertise: Search engine optimisation

- **Nick McCulloch** — Junior Digital Designer
  Expertise: Concept creation, Branding, Web design, Visual design, Campaign creation, Illustration
  LinkedIn: https://uk.linkedin.com/in/nick-mcculloch-028309188

## Content Index

### Posts

- [Rolph and Co: Why Small Businesses Can’t Ignore Paid Ads](https://www.gumpo.co.uk/rolph-and-co-small-businesses-cant-ignore-paid-ads/)
- [Don’t Take it Personally: Test it, Leave it & Let it Work!](https://www.gumpo.co.uk/dont-take-it-personally-test-it-leave-it-let-it-work/)
- [Turning Your Core Product into an Experience](https://www.gumpo.co.uk/turning-your-core-product-into-an-experience/)
- [How Marc Comics Built a Creative Community Through Art](https://www.gumpo.co.uk/how-marc-comics-built-a-creative-community-through-art/)
- [Building a Brand Through Authenticity, Community and Fun](https://www.gumpo.co.uk/building-a-brand-through-authenticity-community-and-fun/)
- [How To Write An SEO Blog](https://www.gumpo.co.uk/how-to-write-an-seo-blog/)
- [This One’s About Community (the Buzzword)](https://www.gumpo.co.uk/this-ones-about-community/)
- [A Guide To Google Updates](https://www.gumpo.co.uk/a-guide-to-google-updates/)
- [What’s Going on With Search? An (AI) Overview](https://www.gumpo.co.uk/whats-going-on-with-search-an-ai-overview/)
- [What Eurovision Teaches us About Branding in a Crowded Market](https://www.gumpo.co.uk/what-eurovision-teaches-us-about-branding-in-a-crowded-market/)
- [The Ethical Shop – A Decade of Partnership with Gumpo](https://www.gumpo.co.uk/the-ethical-shop-a-decade-of-partnership-with-gumpo/)
- [What are SERP Features?](https://www.gumpo.co.uk/what-are-serp-features/)
- [Google Doesn’t Care About Your Content](https://www.gumpo.co.uk/google-doesnt-care-about-your-content/)
- [DeepSeek Takes Over AI Landscape](https://www.gumpo.co.uk/deepseek-takes-over-ai-landscape/)
- [Goodbye funnel, hello ecosystem](https://www.gumpo.co.uk/goodbye-funnel-hello-ecosystem/)
- [How to Avoid Boring Content for B2B Businesses](https://www.gumpo.co.uk/how-to-avoid-boring-content-for-b2b-businesses/)
- [What is the most effective way to spend your marketing budget?](https://www.gumpo.co.uk/what-is-the-most-effective-way-to-spend-your-marketing-budget/)
- [Top 4 changes in the world of PPC to adopt in 2024](https://www.gumpo.co.uk/top-4-changes-in-the-world-of-ppc-to-adopt-in-2024/)
- [Just Drop In Case Study](https://www.gumpo.co.uk/just-drop-in-case-study/)
- [How much does digital marketing cost?](https://www.gumpo.co.uk/how-much-does-digital-marketing-cost/)
- [Intersafety Review](https://www.gumpo.co.uk/intersafety-review/)
- [Ethical Shop](https://www.gumpo.co.uk/ethical-shop/)
- [Grassmats UK](https://www.gumpo.co.uk/grassmats-uk/)
- [Navigating the Google Analytics 4 Migration: 10 Pitfalls to Avoid and Key Differences](https://www.gumpo.co.uk/navigating-the-google-analytics-4-migration-10-pitfalls-to-avoid-and-key-differences/)
- [Wienerberger](https://www.gumpo.co.uk/wienerberger/)
- [HotScamp](https://www.gumpo.co.uk/hotscamp-feed-case-study/)
- [Simply Group UK Testimonial](https://www.gumpo.co.uk/simply-group-uk-testimonial/)
- [Summit Collars Testimonial](https://www.gumpo.co.uk/summit-collars-testimonial/)
- [FFP Solutions Testimonial](https://www.gumpo.co.uk/ffp-solutions-testimonial/)
- [Why Use Amazon Ads?](https://www.gumpo.co.uk/why-use-amazon-ads/)
- [Is Authorship the Secret to SEO Success?](https://www.gumpo.co.uk/is-authorship-the-secret-to-seo-success/)
- [What Is Helpful Content?](https://www.gumpo.co.uk/what-is-helpful-content/)
- [How Does Gumpo Work With Acuto?](https://www.gumpo.co.uk/how-does-gumpo-work-with-acuto/)
- [Tackle Click Fraud With Gumpo](https://www.gumpo.co.uk/tackle-click-fraud-with-gumpo/)
- [How Much Does Speed Matter In Building A Website?](https://www.gumpo.co.uk/how-much-does-speed-matter-in-building-a-website/)
- [How Should I Report On My Google Ads Campaigns?](https://www.gumpo.co.uk/report-google-ads-campaigns/)
- [How Do Emails Help With Customer Retention?](https://www.gumpo.co.uk/how-do-emails-help-with-customer-retention/)
- [When To Post On Social Media](https://www.gumpo.co.uk/when-to-post-on-social-media/)
- [When Do I Need A Rebrand?](https://www.gumpo.co.uk/when-do-i-need-a-rebrand/)
- [Niplast Testimonial](https://www.gumpo.co.uk/niplast-testimonial/)
- [GoShorty](https://www.gumpo.co.uk/goshorty/)
- [D4S UK Testimonial](https://www.gumpo.co.uk/d4s-uk-testimonial/)
- [Viz Pro UK](https://www.gumpo.co.uk/viz-pro-uk/)
- [Viz Pro UK Testimonial](https://www.gumpo.co.uk/viz-pro-uk-testimonial/)
- [LJ Workwear](https://www.gumpo.co.uk/lj-workwear/)
- [Doors 4 Security](https://www.gumpo.co.uk/doors-4-security/)
- [Mactech](https://www.gumpo.co.uk/mactech/)
- [Maint Con Testimonial](https://www.gumpo.co.uk/maint-con-testimonial/)
- [Grassmats USA Testimonial](https://www.gumpo.co.uk/grassmats-usa-testimonial/)
- [MacTech Testimonial](https://www.gumpo.co.uk/mactech-testimonial/)
- [BergHOFF Testimonial](https://www.gumpo.co.uk/berghoff-testimonial/)
- [Dental Air Utilities](https://www.gumpo.co.uk/dental-air-utilities/)
- [BergHOFF GB](https://www.gumpo.co.uk/berghoff-gb/)
- [Top 8 Social Media Marketing Mistakes](https://www.gumpo.co.uk/top-8-social-media-marketing-mistakes/)
- [What Are Long Tail Keywords Good For?](https://www.gumpo.co.uk/what-are-long-tail-keywords-good-for/)
- [How To Write The Perfect Subject Line](https://www.gumpo.co.uk/how-write-perfect-subject-line/)
- [How To Get Your Content In A Featured Snippet](https://www.gumpo.co.uk/how-get-content-featured-snippet/)
- [Blindz Store](https://www.gumpo.co.uk/blindz-store/)

### Pages

- [Cookie Policy (UK)](https://www.gumpo.co.uk/cookie-policy-uk/)
- [Privacy Statement (UK)](https://www.gumpo.co.uk/privacy-statement-uk/)
- [Design – Manchester](https://www.gumpo.co.uk/digital-marketing/design-manchester/)
- [SEO – Manchester](https://www.gumpo.co.uk/digital-marketing/seo-manchester/)
- [PPC – Manchester](https://www.gumpo.co.uk/digital-marketing/ppc-manchester/)
- [GA4](https://www.gumpo.co.uk/ga4/)
- [Click Fraud Prevention](https://www.gumpo.co.uk/digital-marketing/click-fraud-prevention/)
- [Shopping Feed Optimisation](https://www.gumpo.co.uk/digital-marketing/shopping-feed-optimisation/)
- [Case Study Page Template – update templae instead of this](https://www.gumpo.co.uk/test/)
- [3d Modelling](https://www.gumpo.co.uk/creative-studio/3d-modelling/)
- [Corporate literature](https://www.gumpo.co.uk/creative-studio/corporate-literature/)
- [Magento Development](https://www.gumpo.co.uk/creative-studio/web-development/magento-development/)
- [Market Research](https://www.gumpo.co.uk/digital-marketing/market-research/)
- [WordPress Development](https://www.gumpo.co.uk/creative-studio/web-development/wordpress-development/)
- [About](https://www.gumpo.co.uk/about/)
- [Articles](https://www.gumpo.co.uk/articles/)
- [Contact](https://www.gumpo.co.uk/contact/)
- [Amazon](https://www.gumpo.co.uk/digital-marketing/amazon/)
- [Content](https://www.gumpo.co.uk/digital-marketing/content/)
- [Email](https://www.gumpo.co.uk/digital-marketing/email/)
- [Social](https://www.gumpo.co.uk/digital-marketing/social/)
- [SEO](https://www.gumpo.co.uk/digital-marketing/seo/)
- [Marketing](https://www.gumpo.co.uk/digital-marketing/)
- [PPC](https://www.gumpo.co.uk/digital-marketing/ppc/)
- [Web Development](https://www.gumpo.co.uk/creative-studio/web-development/)
- [Studio](https://www.gumpo.co.uk/creative-studio/)
- [Branding](https://www.gumpo.co.uk/creative-studio/branding/)
- [Web Design](https://www.gumpo.co.uk/creative-studio/web-design/)
- [Home](https://www.gumpo.co.uk/)
- [Privacy Policy](https://www.gumpo.co.uk/privacy-policy/)

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> Last updated: 2026-08-10T23:41:29+01:00